This week I want to cover off on the critical elements a website needs to fulfill its primary purpose.

So, “What is a website?

This might sound like a silly or obvious question as we visit and use them all the time.

But I think as business owners it is one that we need to ask ourselves from time and time.

And in particular remind ourselves of the answer.

So take a moment to answer this in your mind…. (*moments up*)

The correct answer is a salesperson.


working on website design

Your website is your salesperson.


That’s right,  the purpose of your website is to sell.

To sell a potential client on taking the first step towards becoming a client.

That really is the sole purpose of a website.

This means your website needs a few critical things to succeed.

1. An attention grabbing top section.

2. Excellent persuasive sales copy.

3. A great offer.

4. Compelling reasons to take action right now.

Does yours have these 4 key elements?

Now, if your particular niche within the industry is a little more complex, you may need to consider how you ‘educate’ your prospect. But this is normally a multi-step or multi-touchpoint process. And when you think about it, the same 4 steps apply.

Make a note of these 4 elements and check out your website now.

Better yet get someone else to check it because they will be objective and you are likely a little too close to it.

So always remind yourself that the purpose of your website is to sell.  Nothing more, nothing less.



Feel free to contact us if you have any questions.