We had a few enquiries to start the year from Chiropractors who were hungry to grow their leads and enquiries.
However as soon as we started strategising as to what currently wasn’t working about their marketing, we came across their websites……
I’ll use an example from outside the industry but….they looked something like this:
Sorry for sharing Barry!
And no… the above picture was not a partial photo of the website. This is actually how it looked on my tablet. You can’t even see the phone number in the top right to call if you wanted to.
I would hate to see how it looked on mobile (where for towing companies more than 80% of visitors come from).
Basically, the Chiropractor’s websites had all sort of issues like this:
didn’t work on mobile,
couldn’t click on phone numbers,
the owners couldn’t edit their own websites even if they wanted to
In each instance we put forward as the first step in the plan to recreate these websites across to WordPress.
WordPress is an amazingly powerful content management system that is FREE. And it has a lot of power under the hood for a small business looking for an easy way to manage their website.
So why is WordPress a good choice?
1 – SEO
WordPress provides good search engine optimisation (SEO) right out of the box. There are a few tweaks you need to make, but there are many seo benefits that WordPress provides for free. In fact Google’s own Matt Cutts says WordPress is “made to do SEO well”.
2 – Content
It is easy to update content on your website without knowing programming. Do you hate the idea of having to learn to use a complex editor? Do you have to “ask” your webmaster every time you want to make a small change to your website? You shouldn’t! WordPress solves this.
3 – Extensions
There is a thriving ecosystem of developers creating themes and plugins – imagine free design themes, or the ability to extend your website with polls, contact forms, ratings or hundreds of other cool features without having to hire a web developer.
4 – Support
If you do have problems, or want to add very custom features, it is easy to find support and developers who can help you. There are literally thousands of WordPress developers out there. And there are so many people writing about WordPress that help is only a Google search away!
Feel free to contact us if you have any questions.