SEO is a hugely important part of generating more phone calls and leads for your business.
That’s Search Engine Optimisation…
And it’s the process of ensuring that your website is as close to the top of the results for any relevant search on Google.
Today we’re going to go over a few ways to improve your SEO.
All the points that follow are just a few of the services that you can expect if you sign up for an SEO package from Hey Chiro.
#1 Improve your load speeds
Load speeds is the first impression your site makes on visitors, so make it a good one. 40% of them will leave if a site takes more than 3 seconds to load, and 80% of them will never come back.
That’s a huge incentive to streamline your site and get rid of unnecessary bells and whistles.
#2 Optimise your images
This means that your images should be compressed to reduce file size as well as naming and titling them with relevant descriptive keywords.
These steps have the effect both of reducing load times, and telling the search engine what’s on the page, both of which will positively impact your SEO.
#3 Fix any broken links
These often come about from changing images or pages on your website. They creep up over time on websites without SEO maintenance and most particularly after a website redesign.
#4 Optimise your site for mobile devices
Most web browsing is done with mobile devices, especially smartphones, and this is a trend that has only increased in recent years.
Google takes this into account when determining rankings, and it’s a good idea to have your site look good on what your customers are using.
Ensuring your websites are responsively designed and optimised for every device, meaning no matter what your customers use to get to your website, they’re always getting the best experience possible.
#5 Stay active on social media
Specifically, you want your patients to share their good service experiences about your business.
Positive reviews and photos are best. If people are sharing your links and posts, your social audience grows which further expands your organic reach.
This is a positive signal to Google that other people are talking about your website – you are trusted.
And trust = better rankings = more leads and phone calls.
Feel free to contact us if you have any questions.