Page speed is one of the most important aspects in SEO, user experience, and bounce rate.
This translates to:
Getting people who want your services now, to your website and keeping them there so they enquire.
Today I am going to dive into some tips on how to make your site as fast as your clients demand.
#1 Is your hosting performance-optimised?
Website performance starts with hosting. Saving money here could cost you in the long run as the cheaper solution is unlikely to give the kind of performance you will need.
Bottom-line: unless you have a very small website, please spend the small extra dollar investment to use a good host. It matters!
#2 Optimise your images
When a page loads slowly, one of the biggest culprits is images. Every image on your page should be optimised, compressed, and sized appropriately or your speed will suffer.
#3 Reduce redirects
A page that redirects elsewhere will slow your loading times. Redirects should be eliminated wherever possible.
#4 Cache your pages
Your host should handle this for you. Caching your pages minimises the work the browser has to do to load your pages. This should be standard these days, ask your host to check though.
#5 Enable browser caching
This allows the browser to store significant portions of your site, including images, and will make your site faster. If you are using Cloudflare this will be easy. If not, your host likely has a good option for you.
#6 Use asynchronous loading
Asynchronous loading allows your website to load scripts out of sequence based on their availability. Without the use of asynchronous loading users have to wait for each script to load in order, which means that usability of the website can sometimes be delayed if a particular script takes a while to load. If unsure checkout a plugin called WP Rocket. It might take a few YouTube videos if you are setting it up yourself, but it is gold.
Minifying your code just means removing unnecessary elements, such as spaces and line breaks. There are a number of solutions to help minify code, but in most cases your website provider will already be doing this.
#8 Leverage a CDN
A content delivery network, or CDN, is a network of servers that works with your host to load your site more quickly.
#9 Eliminate unnecessary plugins
Plugins, like popup coupons and chat providers can use a lot of loading resources, so it’s important to minimise your use of them. If a plugin isn’t strictly necessary for your site, get rid of it!
Those nine tips will get you on the right track of making your site as fast as possible.
Feel free to contact us if you have any questions.