Today we are going to help supercharge your mobile site’s lead-gathering potential with a single small addition.
Have you ever left the grocery store with something you didn’t intend to buy?
Maybe you ignored hundreds of years of wisdom and went shopping while hungry and now you’re carting home a family-sized box of Mac and cheese (whether it was intended for a family or the size of a family is open for debate).
Or maybe you were there to pick up bread and milk and once you arrived at checkout you thought a chocolate bar or a pack of gum sounded good.
It doesn’t matter if you just forgot that you needed that item, or if the act of seeing the product spurred the decision to buy. The effect is the same. While there’s an undeniable difference between some Juicy Fruit and your prospects engaging you as a new service provider, the basic principles are identical.
The goal is to get the customer to buy.
Human beings are amazing, but we’re also pretty lazy when you get right down to it.
The average consumer spends $4,600 on spontaneous purchases annually.
Some of this can be chalked up to hunger, but some of it is that all the roadblocks have been removed. It’s the easiest thing in the world to pick up that Snickers bar and throw it onto the conveyor belt.
You’re probably thinking that throwing a bunch of service upsells at the end of a call or consult isn’t going to do anything other than clutter the place up.
And you are right.
But this isn’t a situation when someone walks into a store looking for potatoes and they are being tricked into driving out with a BMW.
This is a situation where someone is already considering your services. All you have to do is remove every possible impediment to getting them.
A sticky navbar, especially on mobile, is a great way to keep the emphasis where you want it: engaging with your customers.
For those who might not be aware, a “sticky navbar” isn’t one of those chocolate bars you can impulse buy at the market.
It’s a menu bar that stays at the top of a website no matter how far down the page you swipe or scroll.
It’s a seemingly small piece of your website’s overall user experience that is oftentimes overlooked, which is a shame, because it is incredibly important.
It’s very easy to get lost on a website scrolling for days.
By having a sticky navbar you can ensure that no matter how far down the page your customers are they are able to fully navigate your site at all times.
This is even more important in today’s world where the top action that prospects make from their mobile device is tapping to initiate a phone call.
When your customer is ready to call your practice business you want nothing in their way.
Unfortunately, all too often websites don’t use a sticky navbar, which means as your users scroll down the page the menu vanishes leaving the user to press the back button or scroll all the way back to the top of your website to get to those all too important navigation elements.
There’s a reason they don’t stock the gum and confectionery in the dairy section at the grocery store when you are knee deep in your list of needed items.
Instead they’re placed RIGHT at the register when you are ready to make a decision.
Not having a sticky navbar that contains easy to find elements at the time when your prospects are ready to make that same decision could not only be frustrating your prospects, but also costing you money.
Feel free to contact us if you have any questions.