by Jason Schulz, Hey Chiro CEO | Mar 25, 2022 | Business/Marketing Tools
Most service based businesses have an average of 9 competitors. Do you know who yours are? All businesses have competition — and knowing yours is key for positioning and marketing strategies. But identifying the competition isn’t always obvious. Some are...
by Jason Schulz, Hey Chiro CEO | Mar 14, 2022 | Business/Marketing Tools
Your website content is a vital factor in how you show up in online searches. At a basic level, if you want to show up for searches for a particular topic, you need a page on your site about that concept. For example, if you want to show up for “best chiropractor”...
by Jason Schulz, Hey Chiro CEO | Nov 8, 2021 | Business/Marketing Tools
Images play a crucial role getting people to convert. In fact, I can see in about 10 seconds of landing on a business’s website if it will convert visitors, purely based on their image choice. Chances are you spend a lot of time selecting the right images to enhance...
by Jason Schulz, Hey Chiro CEO | Oct 6, 2021 | Business/Marketing Tools
SEO is a hugely important part of generating more phone calls and leads for your business. That’s Search Engine Optimisation… And it’s the process of ensuring that your website is as close to the top of the results for any relevant search on Google....
by Jason Schulz, Hey Chiro CEO | Aug 31, 2021 | Business/Marketing Tools
Google My Business manages to be both incredibly useful and free. I was speaking to someone two weeks ago who has three locations for their business and over 60% of their new customer enquiries were coming from their listing on Google Maps. Using it is one of the...
by Jason Schulz, Hey Chiro CEO | Aug 18, 2021 | Business/Marketing Tools
Page speed is one of the most important aspects in SEO, user experience, and bounce rate. This translates to: Getting people who want your services now, to your website and keeping them there so they enquire. Today I am going to dive into some tips on how to make your...
by Jason Schulz, Hey Chiro CEO | Aug 6, 2021 | Business/Marketing Tools
A while ago I shared which button colours get the most clicks. Well before you go optimising for the best button colour (it’s probably red or green), you need to focus on this first. Generic Call To Actions (CTA) like “Sign up”, “Get quote” or “Enquire” won’t give you...
by Jason Schulz, Hey Chiro CEO | Jul 29, 2021 | Business/Marketing Tools
With lockdowns upon us again, this week we are switching gears… Something entirely unrelated to marketing your business and getting more leads Work From Home More Effectively. Some of us live in a video conferencing work culture already , many more of you might...
by Jason Schulz, Hey Chiro CEO | Jul 22, 2021 | Business/Marketing Tools
Everyone thinks they can write. And it’s true – everyone can write. But not everyone writes well. The potential of online copy shouldn’t be overlooked. It engages readers, helps them move around your site and convert. So, how do you make your writing better? Slip in...
by Jason Schulz, Hey Chiro CEO | Jul 15, 2021 | Business/Marketing Tools
Today I want to share with you a tool you can use to find the number of people who are searching for any term on Google. The best part is this tool is free, secure and only takes a few minutes to install. You can see exactly how it looks in action in the following...
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