If you want your business to thrive, you need your website to be its best.
Today, we’re going to go over a few tips on how to use certain design elements effectively and ensure that your site is gathering leads and looking great at the same time.
Let’s start with banners, how many should you use and what kind?
With banners, there’s a tendency to overdo it. We recommend no more than three to five.
Too many banners run the risk of overwhelming your visitors and reducing the chance of them interacting with any one offer.
If you do use a lot of banners, make sure that the most important are first.
When using banners, you don’t always have the choice of where to put them. Some website platforms require any banners to be placed above the fold.
I would suggest standard banner sizes are 880 by 320 pixels and 1920 by 600 pixels.
Headers come with a variety of design challenges. How many nav links should appear?
In terms of usability and memory, seven is the magic number of nav links in a header. More than seven links can easily overwhelm your visitors.
When adding additional links to your header, be mindful at what the scaling-down process will do. The best headers are clean and unobtrusive with only the most vital information present.
What information should go in your header?
All the basics. Your logo phone numbers, and nav links. Other links to consider would be a link to Google Translate for your non-English speaking clientele, social media links, links to service schedule, a map, and contact info.
About & Social Proof
A homepage should serve as a place that shows people you are legitimate. They should arrive and it screams trust.
That is why it is important to include information about your business and ideally a little about the people. This can always be accomplished through a video – doesn’t need to be text.
Probably the most important thing to include on the home page is social proof. This is also sometimes called trust signals.
This includes things like:
- Logos of places that have written about you or where your business can be found
- Social media icons
- Industry associations
- Reviews from customers (within AHPRA regulations)
That’s it for today.
Take a look at your homepage and see what you can tweak. It is often your most visited page so changes you make to it can often have an outsized impact in your response from prospective patients.
Feel free to contact us if you have any questions.