Do you remember ever being asked “why do you want to work here?”

The answer is undoubtedly yes (if you have ever been part of an interview).

Well, one of the most generic questions we get asked is:

What is the best button colour (for a website) to convert visitors to enquiries?

The answer is always an exciting…. It depends.

The folks at Amasty looked at data from 100 sites and shared some interesting insights:

buy add to cart button distrbution in top 100 brands


So you should make your button red, right??

Not so fast.

The real question you should be asking is:

What colour should I make this button in order to get it to pop?

Try this challenging exercise: which house do you notice first?


Notice how your eyes get drawn to the door with a different colour?

This is what the buttons on your website should be.

Make the contact/ call us button different from the rest of the page so that it stands out.

How do you do this?

1. Use a colour that’s different from the ones that are already used on the page.

2. Use a colour that contrasts with the background.

3. Use bright colours

We don’t mind helping!

Feel free to reply with a link to your page –  let us know which button you are trying pick the colour for.

We’ll give you a colour that will make it ‘Pop’. Try it!


Feel free to contact us if you have any questions.