It’s safe to say 2020 has been – how do I put this eloquently – sucky.
I wouldn’t be surprised if that’s how future historians will refer to it.
However, amidst all the chaos in the world, something strange happened….
Something I don’t think anyone could have predicted….
SEO became the top priority marketing channel.
I can’t tell you how many business owners and marketing execs have told me this over the last few months.
The reason I’m hearing the most is:
A few weeks after COVID-19 struck I read a survey of 250+ leaders to see how they felt this would affect their plans for 2020.
Not surprisingly, 65% of those polled expected budget cuts.
I was surprised, however, to see that 68% of respondents said their goals would remain the same or increase.
Ouch! Do more with less.
We’ve heard this drum beat before, but with so much uncertainty it’s hard to know what strategies and tactics to rely on.
Or maybe it isn’t, as 63% of leaders said SEO would be more important to them now.
Perhaps that’s due to the fallacy that SEO is free – but maybe businesses have evolved to better understand the true value of search?
In this time of uncertainty, search is literally the number one place people turn to for answers to the unknown.
And this has created an amazing opportunity to plan content and optimise web assets to make sure your answers find people’s questions.
We love to remind people that “no one lies to their search bar.”
Understanding what people care about and are searching to solve is the most powerful data clinics need to meet their patients’ demands.
Feel free to contact us if you have any questions.