Google My Business manages to be both incredibly useful and free.
I was speaking to someone two weeks ago who has three locations for their business and over 60% of their new customer enquiries were coming from their listing on Google Maps.
Using it is one of the easiest choices you will make as a business. The only difficulty arises in how to use it effectively. Today, I’m going to walk you through the basic steps of setting up GMB for your business.
#1 Information needs to be accurate and consistent
Your name, address, phone number, email and all other information should appear in GMB exactly as it does on your storefront, website, and any other directories. The address has to be to the physical location of your business; a PO Box doesn’t cut it.
The phone number should also be to your location, as opposed to a call centre.
In previous newsletters I have stressed the importance of consistent and accurate information. It’s not just to ensure your customers go to the right place. It’s also a vital part of SEO, so it’s no surprise that Google would value it here as well.
#2 Additional listings can help
The first listing you create should be for your practice. On the dashboard, you will be prompted for additional listings. You can treat these as if they are departments within your practice such as spinal adjustments, massage, nutrition advice. All of which can help customers find not only you, but the specific part of your service that meets their needs.
#3 Choosing the correct categories
To get the most out of GMB, you will need to select the right categories for your practice, We are experienced in determining the appropriate categories depending on the services you provide, however, if you are setting a GMB up for yourself give this free tool a whirl in order to find the categories to use for your business:
https://pleper.com/index.php?do=tools&sdo=category_helper
Your primary category should be service that gives you the most number of new customer enquiries.
The others should cover all the different services you offer.
The intent is that this will show all the services you offer, and in the general order of the likelihood that a customer will search for them.
Feel free to contact us if you have any questions.
Jason
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