Website conversion rates for Chiropractors average around 2%.
For every 100 visitors, you can expect to only get 2 patients.. And honestly, that’s a pretty good conversion rate.
Many sites only have a 0.1 to 0.2% conversion rate. That takes 1000 visitors to get 1 customer.
So, how do you improve your conversions, to get more customers with the traffic you already have?
A proven technique is pop-ups.
Yep, those (sometimes annoying) things you have to close on (often high-converting) websites.
According to a study by Sumo, the average conversion rate for all pop-ups is 3.09%.
However, if you do it the right way, you can reach the top 10 percent of pop-ups which average a 9.28% conversion rate.
This one change will catapult your conversion rate. And it works on almost every site we’ve tried it on.
Here are some quick tips for getting the highest conversion rate from a pop-up:
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Try several offers (PDFs, premium content, different service offers, other free stuff) until you find a winner.
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Put a 30 second delay timer on the pop-up, this keeps them from being annoying and reduces the chances of a user bouncing
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Make it easy to close the pop-up
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Set a cookie so the pop-up only appears once per user. Most pop-up tools allow you to do this
This combination will give you a huge boost in conversions and keep the complaints to zero. You won’t annoy anyone and you reap all the benefit!
The impact on your conversions could be large enough that you could potentially skip over most other conversion optimisation efforts.
If you are looking to increase your conversions through pop-ups I encourage you to give a it whirl using sumo’s free tool: https://sumo.com/
Enjoy and let me know what sort of increase you see!
Feel free to contact us if you have any questions.
Jason
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