Let’s talk optimisation.
As a business owner you spend a huge portion of your time planning, implementing, and executing on the growth of your practice. Always looking for ways to get more customers on the phone or through the door.
No doubt you spend a chunk of change getting prospects to your website – but how much time are you spending optimising your website? Are you getting the best return on investment for your existing channels? Or are customers getting to your website and leaving before ever getting in touch.
“A typical website conversion rate for a local business is about 2.35% on average. But the top 10% of businesses are seeing 3-5x higher conversion rates than average.”
That means if you are generating 5 leads per week at the moment, you are missing out on generating 15 to 25 leads per week by not optimising your website for conversions.
This is different to optimising for SEO – your Search Engine Optimisation (SEO) directs traffic to your website, whereas optimising for conversions directs those website visitors to make contact with you.
These 3 tips will get you off to a fast start to optimising your website and adding more dollars to your bottom line.
1) Make Your Phone Number Visible
Your phone number should be very easy for customers to find. When they arrive on your website the number should be noticable of the page. They should not need to scroll to find it.
It is also important that you actually make the request (or “Call to Action”) for your customer to call you. It sounds simple, but just this small tweak can make a big improvement.
As an example “Call us on 02 3212 0411 to enquire today”
Bonus Tip: Make your phone number clickable. That way when someone is on mobile they can simply click the number and the number will dial automatically!
2) Localise Your Content
By nature, people respond to convenience.
This means you want to make sure that your website visitors know how convenient your location really is. (Minutes from the highway, close to the centre of town, etc.)
Add a local map to your pages from Google Maps. Also mention your service area in the copy on your page.
3) Display Your Affiliations
Are you a member of your local Chamber of Commerce? Do you use a well recognised set of tools or software? Does your business have industry certification or professional memberships?
If yes, let your prospective patients know by displaying your affiliations proudly on your website. It will help your prospects see you as a credible, trustworthy company.
We have seen some clinics improve their conversions rates by 55% just by adding these symbols of trust.
❗ If you do give any of these suggestions a go, please reply and let me know what worked well for you. Or, if something else has worked particularly well for you, let me know that too.
Feel free to contact us if you have any questions.